Basic listings are free until the item is sold. We also offer Optional Services for an additional fee, aimed at enhancing the visibility of the listing. Sellers can choose to add Optional Services like highlighting, bold titles, colored titles, view counters, subtitles, showcase, featured and scheduled listings on a per-item basis. For auctions, optional services include reserve prices and special listing durations. Optional Service fees are charged upfront, regardless of whether the item sells, and are non-refundable.
Please review our Fees for Using GunBroker.com page for a complete list of available services and fees.
Some fee-based optional services include:
| Showcase Listings | Showcase listings are the most powerful marketing tool our sellers can use. Showcase auctions are randomly displayed on our Home Page. Our Home Page is the most-visited page on GunBroker.com. Consequently, Showcase auctions are seen by the largest audience of any of our auction types. |
| Featured Listings | Featured Listings are given additional exposure in search results, and are typically seen by more bidders, will often draw more bids and command a higher purchase price. |
| Highlight | This option highlights your listing in yellow in the search results to make it stand out from the other listings. |
| Boldface Title | Boldface text makes your item’s title stand out from the others in the search results. |
| Colored Title | Colored titles draw a buyer’s attention to your listing title. You can choose red, green, or blue. A colored title is especially effective when combined with the boldface title option. |
| Thumbnail Image | A Thumbnail Image is a miniaturized picture of your item, displayed to the left of your item's title when a bidder browses or searches our listings. Thumbnail Images are an eye-catching device, designed to draw the bidder's attention to your listing. |
| Counter | A Counter keeps track of the number of times an item has been viewed since being listed. Sellers can use Counters as a way to gauge the interest bidders have shown in an item. Sellers can also experiment with different item titles and upgrade features to measure the effectiveness of each variation. |
| Scheduled Listing | Scheduled Listings allow you to select the start date and time for the listing instead of launching the listing immediately. Sellers use this feature for convenience and flexibility, to give themselves additional time to enter detailed listing information. |
| Subtitle | A Subtitle is additional text that displays below the Item Title on search results pages. Subtitles provide buyers more detailed information about your listing, improve your listing's visibility, and increase the likelihood of the item being discovered in searches. |