Good News for Women Price Break
Women get bra price equality
Mon Jan 28, 2008 11:22am EST Email | Print | Share| Reprints | Single Page | Recommend (11) [-] Text [+]
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Featured Broker sponsored linkLONDON (Reuters) - Forty years after feminists threatened to burn their bras, British women have won another battle in the fight for equality.
Asda, Britain's second-biggest food retailer and owned by U.S. giant Wal-Mart, says it will no longer charge women more for bigger bras in its George fashion range.
"We're putting an end once and for all to one of the last prejudices -- that of the bigger-busted woman," said brand director Fiona Lambert in a statement.
"From now on, all bras at George will be exactly the same price from A cup through to F cup."
Mon Jan 28, 2008 11:22am EST Email | Print | Share| Reprints | Single Page | Recommend (11) [-] Text [+]
1 of 1Full Size
powered by Sphere
Featured Broker sponsored linkLONDON (Reuters) - Forty years after feminists threatened to burn their bras, British women have won another battle in the fight for equality.
Asda, Britain's second-biggest food retailer and owned by U.S. giant Wal-Mart, says it will no longer charge women more for bigger bras in its George fashion range.
"We're putting an end once and for all to one of the last prejudices -- that of the bigger-busted woman," said brand director Fiona Lambert in a statement.
"From now on, all bras at George will be exactly the same price from A cup through to F cup."
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('F' cup?[:0]) 0 -
so what they will really do is raise the prices of the smaller ones..... not lower the cost of the bigger ones.... 0
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