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Gillette Awoke and now Broke. C.E.O. says 6 BILLION write down was worth it.

droptop
This is so stupid as to be unbelievably. C.E.O. says Gillette might lose some customers:
?But I am absolutely of the view now that for the majority of people to fall more deeply in love with today?s brands you have to risk upsetting a small minority and that?s what we?ve done.?
Gillette debuted a commercial in January that not only spotlighted the #MeToo movement but attacked traditional masculinity. In a series of scenes, the commercial depicted men and boys engaging in sexual harassment, bullying and workplace condescension towards women.
https://www.breitbart.com/economy/2019/08/02/gillette-ceo-8-billion-loss-over-woke-ads-worth-paying/

Need to get new blades so might as well try another brand.
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Comments

13 comments

Date Votes
  • Warbirds
    Well the CEO can?t really take any other position.
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  • jimdeere
    I wonder what the stockholders have to say about that?
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  • ChrisStreett
    I?ll stick with Wilkinson Sword.
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  • tomh.
    With all the people dying to be offended these days, I think he's correct.
    What I can't understand is why these companies try so hard to offend the majority in favor
    of these small vocal groups of malcontents.
    To the point that companies alienate their core to pacify a small group who wasn't
    going to buy the product in the first place.
    Good for Gillette. I hope soon they're all working at Taco Bell with the idiots from Nike.
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  • BobJudy
    Actions just like elections have consequences. A certain portion of our population never think things through before they act. When it turns around and bites them in the butt they blame the results on somebody else. He's happy he made his stance and lost customers. I'm happy that I can buy another brand and don't have to bother with Gillette. He's happy - win for him. I'm happy going to another companies product - win for me. Proctor and Gamble stockholders are the only ones not happy and will soon demand he share their pain. Wonder if he will still be happy? :lol: Bob
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  • CaptFun
    I think a short on them is a good call even without the 6B write down they are at peak and the cycle is getting ready to change direction. I missed the boat Thursday and Friday actually working instead of paying attention and placing an order on another holding. Maybe Monday
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  • Brookwood
    Pissing off and insulting the US WASP population is working well for Dick's Sporting Goods! (NOT)

    I gave up on Gilllette nearly 30 years ago after having a vasectomy. Dr. Gillette who performed my surgery was very good at his trade but his name recognition after all these years left a bad taste in my groin! :lol:
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  • Sam06
    The CEO should be fired. What a stupid/PC thing to say; "it was worth loosing 8 Billion to show the world we are douche nozzles".

    SMH
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  • kissgoodnight
    I will never buy a Gillette product again. Or nike product.
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  • spasmcreek
    have to go with tomh on this one with the board running this idiot off on a rail and pray to GOD they get someone who can salvage this mess
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  • mrmike08075
    Maybe they can bring on Colin kapernik as their new spokesperson...

    Mike
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  • spasmcreek
    a few minutes of being an A--HOLE has brought caponnecker riches and fame....??????????????? screwy picture ..
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  • us55840
    Sadly, the heads of many national companies fail to comprehend the value of not pissing off a portion of their customers.

    If you notice, very few business establishments openly endorse a Presidential Candidate. Same as you seldom see (at least around here) any business establishment allowing a political sign for a local/state/national politician on their premises.

    It's only good, common sense and smart business sense.

    :D
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