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Taurus Rifles .17 & .22; Lever, Pump, Semi Auto

seb1999
I was wondering why Taurus/Rossi tooled up for the .22 and .17 in lever, pump and semi auto and then discontinued all of them.

Were these models "plugs" or were they just not popular?

In reading posts on other venues they seem to be ok and Taurus did service on them albeit slow. They have the cowboy action models but not .22's - the worlds most popular caliber???
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Comments

3 comments

Date Votes
  • He Dog
    Cannot tell you specificly, but Taurus has a history of introductions followed by quick withdrawals of models that don't sell in the numbers they want to see.
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  • dfletcher
    I bought their Model 63 in stainless for about $200.00. Brand new, nice wood and well finished. Have to say, I was surprised as heck at how well it's made and how little it costs.

    One thing I would liked to have seen on the 63 that it did not have is the ability to ntake a scope. I know it's just a plinker 22, but nowadays buying a rifle almost always means mounting a scope. Not readily having that ability might decrease sales. I just put a peep rear sight on the thing and am happy with the result. At 50 yds the 63 with a peep sight (and my good vision) is just as accurate as my Browning 22 with a 4X Burris.
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  • beantownshootah
    quote:Originally posted by seb1999
    I was wondering why Taurus/Rossi tooled up for the .22 and .17 in lever, pump and semi auto and then discontinued all of them.

    Were these models "plugs" or were they just not popular?

    In reading posts on other venues they seem to be ok and Taurus did service on them albeit slow. They have the cowboy action models but not .22's - the worlds most popular caliber???



    There are only two possible reasons:

    a. Taurus didn't sell enough guns to justify ongoing production. This is the most likely explanation.

    As mentioned, its not infrequently that Taurus tries a short commercial run of a gun then discontinues it.

    .22LR may be the world's most popular caliber, but that also means that there is tons of competition for .22 LR models, meaning a smaller market niche for any given maker, and generally lower margins.

    b. The guns had high breakage/malfunction rates and were becoming a PITA for Taurus to service/warrantee.
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