Racist Pancake Mix
Aunt Jemima will change its name and its mascot, with PepsiCo saying its origins are based on a racial stereotype
Associated Press
Aunt Jemima is changing its name and losing its mascot of a Black woman that has been criticized for years for its roots in racism and minstrelsy.
Parent company PepsiCo said new packaging will hit shelves late this year and that the brand's new name will follow soon after.
"We recognize Aunt Jemima's origins are based on a racial stereotype," Kristin Kroepfl, Quaker Foods North America's chief marketing officer, said in a statement.
Land O'Lakes removed the drawing of a Native American woman on its packaging earlier this year, while Uncle Ben's says it is planning on "evolving" the rice brand.
Aunt Jemima is changing its name and losing its brand image of a Black woman, as parent company PepsiCo acknowledges the pancake brand's racist roots.
PepsiCo announced the change on Wednesday, saying that packaging without the Aunt Jemima mascot will hit shelves in the fourth quarter of this year. The brand's new name will be announced at a later date, quickly following the first phase of new packaging.
"We recognize Aunt Jemima's origins are based on a racial stereotype," Kristin Kroepfl, Quaker Foods North America's chief marketing officer, said in a statement. "While work has been done over the years to update the brand in a manner intended to be appropriate and respectful, we realize those changes are not enough."
The Aunt Jemima brand has been criticized for years. The inspiration for the name was a minstrel song and the brand continued to be linked to racism in the eyes of many.
"This Aunt Jemima logo was an outgrowth of Old South plantation nostalgia and romance grounded in an idea about the 'mammy,' a devoted and submissive servant who eagerly nurtured the children of her white master and mistress while neglecting her own," Riché Richardson wrote in The New York Times in 2015.
In 1989, Quaker Oats rolled out a more "contemporary" look for Aunt Jemima — the sixth makeover that attempted to distance the mascot from the brand's racist roots. At the time, Quaker Oats said it would not be renaming the brand, with a spokesperson saying that Aunt Jemima's "familiarity and recognition is an invaluable asset."
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Snow White will get a beat down from the dwarfs and renamed...anybody got a clue for her new PC name ???? 0 -
spasmcreeksrun said:Snow White will get a beat down from the dwarfs and renamed...anybody got a clue for her new PC name ????
New name ? > I proffer Nubile Slut !0 -
My plan is to change parties. I am now a Hungry Jack supporter! 0 -
Brookwood said:My plan is to change parties. I am now a Hungry Jack supporter!
I still maintain, Bisquick makes the best pancakes. If you desire "buttermilk" flapjacks, just add a half teaspoon of vinegar or lemon juice to the batter. Your palate will never notice any adjuncts.0 -
Calling Aunt Jemima a mascot is what makes the company that makes the mix racist! 0 -
It has been going on for decades.
Anyone remember eating at a Sambo's?
https://www.youtube.com/watch?v=I0zqKCInOS80 -
I prefer the blueberry pancakes/mixes so guess it won't affect me.......... 3 -
Taking everyone who's not white off of everything seems like something that will make white supremacists happy. 0 -
Reckon I will go back to Capt. Crunch cereal .Of course I hope he isn't racist on that pirate ship. 0 -
select-fire said:Reckon I will go back to Capt. Crunch cereal .Of course I hope he isn't racist on that pirate ship.
Capt Crunch - White pedophile tempting children with sugar! ....... He's most likely gay too.0 -
Don McManus said:It has been going on for decades.
Anyone remember eating at a Sambo's?
https://www.youtube.com/watch?v=I0zqKCInOS8
In the mid 70's to early 80s my Grandfather and I had breakfast every Saturday in the summers at the Sambos on Gov't Blvd in Mobile before going across the bay to go fishing. Great times.
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I'll just stick with Eggos. 0 -
In 2013, sources including the Wall Street Journal[9] and Washington Times[12] reported that the three stripes on the mascot's uniform indicate a rank of Commander and not the four needed on his uniform to be a Captain. In jest, the Wall Street Journal reported that the U.S. Navy had no record of Crunch and that NCIS was investigating him for impersonating a naval officer.[9] 3 -
I'm gonna miss the country ham biscuits at Bojangles. Had a co-worker from Puerto Rico that called the place Bohangles. 0 -
I sure hope they don't go messin with my Famous Amos cookies! I have a near addiction to the chocolate chip with pecans! Wally Amos is pictured on the back of the box! 0 -
Heard rumor that Christopher Columbus pictures and statues are going to be removed from the USA!!!!!!
and George Washington's.
Not sure why just yet?????????????? Seems several maybe never liked History lessons when going to school and it resulted in them being mentally disturbed today.0 -
I heard that Eskimo pies are changing their name. Could be a joke... 0 -
I feel so bad about the subject that smacks everybody and their brother in the face 24/7...yet it's shunned by so many here. 0 -
Don McManus said:It has been going on for decades.
Anyone remember eating at a Sambo's?
https://www.youtube.com/watch?v=I0zqKCInOS8
You bet.0 -
our little town square has a scaled down Statue of Liberty in one corner...wonder when it will be painted and damaged...???..FNN IDIOTS.......AMERICA better get together and stop this chit or we are a failure as a nation 0 -
When folks rode horses and very many years after they didn't. (well into the1960s) This was common enough sight.
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