Business pro tip
If you feel compelled to put "Do not throw away" on your mailing, maybe make the contents better instead.
and the corollary...
If you're cold calling potential customers and the first stated words are "don't hang up" maybe consider a mailing instead.
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Agreed. Anything I see in the mail which states Important information. Do not discard, tells me that it is safe to throw it away without giving it another look. 6 -
When we see stuff like that, my wife and I bet on whether it is a "Hearing Aid", "Dish", or "Car Warranty" offer. Regardless, we confirm who won the bet, remove and shred the address label, and poop-can the rest. 3
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