What determines the price of my Ad Campaigns?

The Placement you select and the budget you are willing to invest determines the price of your Ad Campaign.<br>The Placement consists of a group of settings, like the position of the Ad on the website, the size of the Ad space and the targeting options available.
After selecting a Placement, you will input the Budget for the Ad Campaign. Based on your selected Placement, the Platform calculates the amount of impressions you will get for your Budget. The price used for the calculation is displayed in CPM (cost-per-thousand impressions). Each Placement has its own CPM.