Which reporting metrics are available?

The following metrics are available in the exported Reports in the Report section. Note that some metrics may be filtered on a certain date range, depending on the settings that were set when creating the Report.
- Booked impressions: The amount of impressions you budgeted for when you Created your Ad.
- Budget: The Budget you set for the Ad when it was created.
- Clicks: The number of clicks that occurred during the filtered period.
- Delivered impressions: The number of impressions that occurred during the filtered period.
- CTR: The “Click-Through-Rate” is the number of clicks received, divided by the number of delivered user impressions. The CTR is presented in percentages.
- Spend: The spend of an Ad based, on the delivered impressions.